White Cross is a privately held, family enterprise and leader in the manufacture and distribution of quality medical apparel in North America and is the largest in Canada. The company, founded in 1915, has a brand name, which originates from the White Cross Order of Nurses, which led casualty aid during World War I. The White Cross brand name has since inception earned recognition for innovation, forward design, reliability and value and continues to make important headway in new product lines and markets including the U.S. and potentially Europe. Business opportunities in the world markets may be facilitated through cultural and language affinities of the company principals.
   White Cross manufactures uniforms for a variety of industries through a number of strategic partnerships with integrated manufacturers in Canada, the USA, and Asia. White Cross maintains an active and state-of-the-art research and development facility, responsible for developing new standards in fabrics and designs including fit, function and durability. White Cross has exclusivity on specific license properties including Warner Bros Looney Tunes, in North America and has recently acquired the rights for the national distribution of 3M (Diversified, Global Public Company) medical instruments.
   White Cross's consistent growth in revenues is expected to continue at an annual rate of 10%. Business development interests include diversification into new applications for uniforms including Airline, Restaurant, Hotel, Financial and Government sectors, in global markets. Attention to growth management and reliance on internal working capital for financing has permitted the company to grow and prosper with stability and success. With a combination of experience and youth, White Cross's management team is progressive, competitive and open to growth through partnership.